Zailarah began with a simple truth. Most modestwear we tried was polyester sold as luxury. It felt hot, slippery, or rough after an hour. That did not match the way we live or the standards we wanted to set.
So our first question was not about trends. It was about comfort. What should it feel like to spend a full day in an abaya or hijab?
Clothing should not demand energy to wear. It should return it.